Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Social media is a tool any salesperson can and should access for business. It’s also necessary for research and model comparison.
Vehicles have advanced in leaps and bounds. New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi hotspots, and some of the most amazing and massive capacitive touchscreens in the dash. Despite in-vehicle tech advances, there’s an accepted theory that the automotive industry is notoriously slow to adopt new technology at the dealership level ...