Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Today’s Tip: Cut Your Profits by Pre-Qualifying Service Customers
An elderly lady drives her 10-year-old car into the service drive. The corners of the bumpers are lightly scuffed, the rims have curb rash, and the odometer has a third of the average miles for a car its age.
A mother pulls her minivan through the overhead door with three young kids in tow. She’s looking frazzled and carrying bags from a shopping trip to the discount store down the street.
A hardnosed businessman pulls his pickup in. His set jaw, barrel chest and his service history both say that he hasn’t done anything but basic oil and filter changes for two years.
If you’re human, you’ve just made assumptions about these three individuals ...