Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Today’s Tip: ‘Customer Satisfaction Surveys Are Dead’
The District Manager has just left the GM’s office. He calls a meeting for his management team and gives them the breaking news: “Customer Satisfaction Surveys are dead!”
The OEM has decided to stop using customer surveys as the top metric of a dealership’s success.
Everyone is high-fiving and celebrating, ecstatic at the news.
It was the best dream you’ve ever had about work ...