Automotive Digital Marketing Professional Community

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Social Media, The BIG Picture - Lon Safko Webinar

Join this webinar to learn directly from Lon Safko, the author of the best-selling book “The Social Media Bible.”
Social media marketing is much more than having a Facebook page and sending a few tweets. It is about understanding all of the available tools and knowing which ones to use and how to use them most effectively. It’s about understanding terms such as “the fundamental shift in power”, “link love”, “Google Juice” and “What the SEO advantages are to blogging?”.It’s about using QR codes and mobile marketing, “segmenting”, and “day parting” to achieve a 35% email conversion rate. It’s about in-game advertising, virtual worlds, and video marketing. It’s a lot more than you ever thought!

Join Lon Safko, the author of the best-selling book The Social Media Bible and get a completely different perspective on digital marketing! Because - as they say - you don’t know what you don’t know.

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Comment by Ralph Paglia on February 21, 2013 at 11:34am

Thank you Bobby... I consider Lon Safko to be one of the greatest resources for automotive marketing professionals that is accessible via the ADM Professional Community.

Comment by Ralph Paglia on February 21, 2013 at 9:27am

Lon's new book, and marketing methodology, titled "Fusion Marketing" may be the most comprehensive, yet simplified approach to integrated marketing strategy yet delivered and relevant to the auto industry... After spending some time with Lon, I believe his approach to the concept of Fusion Marketing is ideal for car dealers.

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