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Social Media Syndication Tools for Marketing Communication from ShareThis

Today is one of those exciting days that you don’t get to experience very often – the culmination of months worth of work, coming to a head. Everyone here at ShareThis has been anticipating this release for weeks, putting in extra hours in order to get ready for this moment: the launch of our newest product, the ShareThis Stream.

We’re extremely proud of our work on the ShareThis Stream and think it’s going to be a valuable product for our users. At its simplest, the ShareThis Stream is a great tool for cutting through the noise of the Web using the most valuable filter you have – your friends. At its deepest, the ShareThis Stream represents a wider switch that’s happening right now, as sharing becomes more than just a simple utility and moves toward being a central social action for Web users.

The ShareThis Stream is a real-time view of sharing across the Web, combining the content your friends are sharing with what people are saying about it. Users sign in through Facebook Connect and Twitter, and then can instantly see what their friends have been sharing, the comments surrounding it and Tweets related to the content. You can also dig in a bit and search for content via subject or see what else people are sharing on a specific site. For a more in-depth explanation of the ShareThis Stream, please read this post from Nick Bertrand, our director of product: http://blog.sharethis.com/2010/03/02/new-sharethis-real-time-stream/
We’ve also built in a little something extra for our publishers, who can sign up to get the Stream on their site through our API or widgets. Also, when a user shares something from one of our publishers’ sites, they’ll automatically be shown a list of related shares from that site. All of these new features are designed to drive traffic and engagement on our publishers’ sites.

Like I said before, the ShareThis Stream takes sharing beyond being a simple utility – it allows people using sharing to help them navigate and curate the Web. Conversations usually start around topics – Tiger Woods, Haiti, the Olympics– and the ShareThis Stream helps you easily find those conversations as they happen.

So, come on in, sign in and play around a little bit. And keep sharing.

Tim Schigel
@schigel

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