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Whether your pet peeves are New Media, SEO or Social Media Douchebags, this video will make you smile because it rings so true!

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Comment by Robert Moorehouse on February 23, 2010 at 8:50pm
I am not an expert at social media, but this video reminds me of the arrogant salespeople that came into my dealership from a supplier that seemed to say the only way we could claim being smart, would be to buy all his social this and interactive that. I was so happy when the dealer basically ejected him! Looks like somebody thinks this video is about them.
Comment by David Johnson on February 21, 2010 at 5:52pm
As Tom Hanks said in a League Of Their Own (Well kinda, LOL), "There is no crying in the car business!"

Anyway, thanks for bringing it to the table, it brought me a good laugh.

P.S. On the front page of my blog is the original Social Media in Plain English.
Comment by Ralph Paglia on February 21, 2010 at 4:23pm
@David - Thanks for looking at this with some objectivity... I originally thought it was just kinda funny, but then realized that it offends some people, which I regret.
Comment by David Johnson on February 21, 2010 at 1:45pm
Great video! Some people need to learn to lighten up, I don't think the video is talking about everybody in social media, just the douche bags in social media! LOL
Comment by Paul Rushing on February 6, 2010 at 11:51pm
Because he or she will be the best equipped at using the latest technology and artificial intelligence based aircraft "fly by wire" systems in a manner most likely to get me home in one piece.

And you better hope he or she learned from a great flight instructor that showed them how to navigate by sight, stars, horizons and freeways for the time when something goes haywire.

The fail safe for any "system" is knowing how the pieces of the puzzle come together which is only gained through experience, training or trial and error and getting your hands dirty.

Despite vehement denials of contempt or ill will the perception is what is believed. Just pray that your Southwest pilot does not mistake a a mirage for Lake Mead when the box is down less you find yourself on an island in the Pacific with no rescue in sight.

It can become a lonely place..
Comment by Ralph Paglia on February 6, 2010 at 11:18pm
DTG - Keep in mind that the video was made by a programmer who apparently resents the emergence of social media in a manner that he perceives has replaced the importance of whatever web based media he is educated and skilled at writing and programming for... Sooooo, I doubt if he is referring to "Real Work" as being a carpenter, doing landscape or driving a truck. As always, i recommend keeping a close eye out for the tongue in cheek which can be closer that it appears in the mirror.

Regarding your #2 and #3 comments... I would hope that my history of lacking restraint in disagreeing with people and their posts when I truly believed that way would be fairly good evidence to the contrary... I cannot think of anybody (alive) that I truly hate, and if something you read in my apparently distorted sense of humor led you to believe that there is any hatred in my demeanor, please adjust your perception because there is more respect and admiration shown in my investment of time, thought process and energy than any other aspect of any discussion, post, blog, video or whatever.

Lastly, I disagree with your statements diminishing the value of experience in the world of digital marketing. This is based on watching inexperienced people making the most basic of mistakes, that an experienced professional would not, unless intentional. The fact is that many aspects of selling cars and the driving forces around trust, relationships, communications and the perception of customer service are not changed by new technology, media or networking developments. The use of social media is fundamentally an example of using technology enabled communication channels to engage in the oldest of human traits, and that is why so many people get so excited about it. Storytelling... Stories and the ability of people to judge the story teller as being trustworthy and believable through the direct experience of hearing, reading, listening to those stories first hand is what i believe makes the web and the ways we use it so fundamentally useful in creating more efficient marketing and sales processes. The car salesman of 1960 could not compete with the car salesman of 2010 from the perspective of how many customers can be effectively communicated with in the course of an 8 hour shift... But, that same car salesman of 1960 could potentially sell more cars if the 2010 salesman that appears 50 years later does not have the experience of selling, negotiating, closing and delivering new and used cars.

Experience does matter... Simple proof is provided by the pay plans of millions of people. Yes, technology changes rapidly and we all enjoy lifestyles that have been created by those rapid changes... But, the experienced digital marketing professional is simply better equipped to adapt and adopt new technologies faster and more effectively than the inexperienced newcomer.

If this basic truth was not the case, we would have no need for colleges, universities, post graduate degrees and certification systems and verification mechanisms like tests. Personally, if I ever get out of Philadelphia, I hope it is on a plane piloted by the most experienced pilot on Southwest Airlines roster... Because he or she will be the best equipped at using the latest technology and artificial intelligence based aircraft "fly by wire" systems in a manner most likely to get me home in one piece.
Comment by Kim Clouse on February 6, 2010 at 10:35pm
That is exactly what I meant Ralph. I guess since I haven't been around in a while folks forget that I tend to reject people who have never sold cars and walk around in a cloud of smoke. We should never ever aspire to become a Social Media Douchebag. What is incredible is the amount of seemingly amazing opportunities out there that good people are discovering the hard way how it will hurt them in the long run.
Comment by David T. Gould on February 6, 2010 at 10:29pm
Hey Ralph... You know I admire your over all efforts here... But... Just so I get this right... To qualify for the above (not a big fan of the term) 1. Don't Do Any Real Work... | Real Work... defined by who? 2. Talk, Type, Tag, Text, & Twitter... Open communication through digital mediums, isn't that what this is all about? 3. Hate a lot of stuff... You mean like this post? Celebrate Other Like Thinkers! Like this post?

Your tenor is without reproach... This post does not reflect the spirit of what I see in ADM. Social Media is evolving around us daily... Experience from 1 year ago (forget about 10) is obsolete in many facets of our rapidly changing marketplace. There will always be some that get it... and some that don't... May the best solution win! Good Selling, DTG
Comment by Ralph Paglia on February 6, 2010 at 9:43pm

You KNOW that I have personally invested a lot of time and energy into convincing dealers to find better ways of spending there advertising budgets. But, in order to withstand the scrutiny that comes from being the messengers of change, we had all better be willing to be our own harshest critics before we strut in front of our prospective clients.

I do not disagree with you about presenting a positive and consistent message, regardless of competing interests. But that would require the willingness to listen to the opinions of other people, not disrespect them with disingenuous false commentary and participate in a meaningful dialog.

That is something i have come to respect about you... You post what you really mean to say and there is not too much interpretation required or expected. Again, it is not about disagreeing with opposing opinions as much as it is about presenting a logical counter point.
Comment by Paul Rushing on February 6, 2010 at 9:12pm
Great rhetoric here that should push the dealers considering a social media strategy, with reservation, back into the arms of their traditional ad agency and renewing their contracts with the local paper..

Two steps forward ... five steps back

Ralph sounds like you need 9 new team members based on your own observation...

Unfortunately or fortunately depending who you are and what you do, I have been
almost nonexistent in the content arena as I have been dealing with a very sick little
one. Got some great news today after a big scare x 3. This sure provides good fodder.

Don't worry Ralph I will link back to you...

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