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SEO Search Engine Strategies; Will Social Media Kill The SEO Services Business?

If it eliminates the charlatans offering "Total Search Domination" flavored snake oil, then I sure hope so! Actually, this is a video of an interview during the Search Engine Strategies (SES) Conference and explores the significant impact that Social Marketing and Reputation Management has on Search Engine Optimization (SEO) efforts and planning... Well worth watching for anyone who already likes SEO and is considering a Social Marketing strategy.

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Comment by Michael Gordon on January 24, 2010 at 5:58am
I think it is safe to say that Google will lose its dominates over time and that people will use other sources for their searches. Which will make are marketing job more dffcult. I think the biggest thing that Heather said was to manage your brand. Continuing to improve your brand will strength your web presents.

Comment by Larry Bruce on January 24, 2010 at 3:59am
Interesting video, I will add this. I recently did a keynote at the University of Houston for the American Marketing Association and I asked the group of students there how many of them had ever used FaceBook or Twitter to search for something.

NO ONE raised their hand, and most chimed in "You can do that?"

To sum this up Social Media will validate your relevance in a seach and promote trust with the consumer to act, but it will not replace search.

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