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SEO and Social Media: Where's the Money in it?

Produced by http://shiftinteractive.net - SEO, Social Media and networking experts, based in Sydney AustraliaThis week SEO and Social Media and Networking is...

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Comment by Ralph Paglia on May 29, 2010 at 6:48pm
As much as I find Yu's insights to be accurate, I believe he is missing an entire major aspect of Social Media Marketing and Reputation Management, and that is the aspect of developing relationships between people working in the dealership and the people on the social web that represent their customer base and pool of prospective customers. He consistently refers to the citizens of the social web as if none of them are the people that work for the dealerships that use social media. I do not disagree with the aspect of social media he is focused on, I just see it as one of 5 areas where social media marketing is used by the best dealers to generate return on investment (ROI).
Comment by Shannon Page on February 7, 2010 at 8:56pm
I spent fourteen years operating Internet Sales Departments and BDCs. I've been through it ALL. All the "let's try this" and "lets tear it down and start over". To tell the truth, about the time the economy completely tanked, I was out of ideas. I had to get out of the forest. And its been good. I've spent the past year rolling out a cutting edge SEM process that blows any other organic results generating program out of the water. I've talked to plumbers, and jewelers, and guys who license t-shirts to the gaming community. I've talked to multi-million dollar "osbcenely comfortable" sock manufacturers, and I've had some really great conversations with people who work seven days a week promoting their one good idea, hoping to make it. And what those conversations all boiled down to is exactly what I keep hearing from the dealer community - "I need my phone to ring". "Whatever it is that you want to talk to me about, it needs to increase reach from my public and result in money in the bank".

In this video, Dennis Yu debunks the prevalent assertion that Social Media doesn't or can't generate ROI. He doesn't just philosophize about theory, his company achieves the results for businesses like Quiznos, American Airlines, The March of Dimes, and many others, every day.

For dealers, the reality is that NO, you are not going to sell a car on Facebook. That's just silly. But can you drive your fan base, build your "tribe", and instill confidence in them to the extent that, when they're ready, you're the obvious answer? Can you better brand the who you are, and how you benefit your community and your owner body through a real time medium? And could you see, over a year's time, statistics like those that some of the early Social Media adopters already see? A steady increase in site traffic, leads, sales, and profits? You bet you could.

Social Media is not an "instead of". Its an also. You have to build the relationships, and then BE there, easily found, with a GREAT website, when your customer is ready.

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