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Search Advertising With Google: Quality Score Explanation by Google Chief Economist

Google Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords - introduction to Adwords bidding tutorial. If you want to lower your cost per click or see how higher Quality Score lowers your cost per click - watch this video in full.

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Comment by Brad Solomon on June 3, 2012 at 5:54am
Grat step by step explanation. Does it matter who is running our pay per click campaign? One of the claims made by many pay per click consulting agencies is that even though we will pay them commission for running our campaign, we will save money because they bid so often that google gives them a "deal" or "volume discount". There does not seem to be much room for "volume discounts" in the explanation in this video, so how much truth exists in that claim?

Thanks, Ralph, for sharing this.
Comment by Ralph Paglia on February 19, 2012 at 10:39am

If you have ever wondered why one car dealership's listings show up higher than another (maybe yours), this is a great way to learn directly from Google about EXACTLY how this ranking process works and what the formula for search ranking is comprised of... Demystify this issue and stop believing the nonsense that many supplier and vendor sales reps present to you because they themselves do not know what is presented in this highly informative video clip!

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