Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Search Advertising With Google: Quality Score Explanation by Google Chief Economist

Google Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords - introduction to Adwords bidding tutorial. If you want to lower your cost per click or see how higher Quality Score lowers your cost per click - watch this video in full.

Rating:
  • Currently 5/5 stars.

Views: 210

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

Comment by Brad Solomon on June 3, 2012 at 5:54am
Grat step by step explanation. Does it matter who is running our pay per click campaign? One of the claims made by many pay per click consulting agencies is that even though we will pay them commission for running our campaign, we will save money because they bid so often that google gives them a "deal" or "volume discount". There does not seem to be much room for "volume discounts" in the explanation in this video, so how much truth exists in that claim?

Thanks, Ralph, for sharing this.
Comment by Ralph Paglia on February 19, 2012 at 10:39am

If you have ever wondered why one car dealership's listings show up higher than another (maybe yours), this is a great way to learn directly from Google about EXACTLY how this ranking process works and what the formula for search ranking is comprised of... Demystify this issue and stop believing the nonsense that many supplier and vendor sales reps present to you because they themselves do not know what is presented in this highly informative video clip!

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service