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Sanderson Ford Internet Director on Web 2.0 Strategy & Sanderson Community Site

Dave Tedder - Sanderson Ford Lincoln Mercury of Glendale, AZ Digital Marketing Director; speaks about Car Dealers implementing effective marketing and advertising strategies with User Generated Content (UGC) platforms like Ning, and using a Web 2.0 Marketing Strategy with sites like Facebook, MySpace, DealerRater, etc. Dave announces his newest Reputation Management strategy with the launch of http://www.SandersonCommunity.com built with help from ADP Digital Marketing, Ford Motor Company and Ralph Paglia.

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Comment by Ralph Paglia on March 20, 2009 at 10:53am
Alvin, I LOVED your video message to Dave Tedder... But, your message is relevant to many, many more...In regards to what you were talking about, the 2008ChevyCamaro.com site from Courtesy Chevrolet in Phoenix has generated OVER 1,000,000 visitors to date and OVER 10,000 leads since being launched in April 2006. The only money EVER spent by Courtesy Chevrolet on the site was the original $650 to get it built, and $35 a month for hosting... Last but not least; 2008ChevyCamaro.com has generated OVER $10,000 in Google Adsense payments to Courtesy Chevrolet for advertising placed on the 2008ChevyCamaro.com site... When I look at what you are doing and the whole picture, I fail to see why any dealer would hesitate to hire a qualified and motivated Internet Marketing Director.
Comment by Jason Parman on March 19, 2009 at 6:59pm
Great video Ted! I have viewed your ning community and I love it! I am so glad there are dealers out there that are finally breaking through the glass ceiling of traditional media!
Comment by Alvin Newton on March 19, 2009 at 1:00pm
Dave I liked the video, Great Information. I thought I would ad my two sense to this web 2.0 marketing concept!

Comment by Ralph Paglia on March 19, 2009 at 10:09am
Ron, thank you for recognizing Dave Tedder's thought and practice leadership... Sanderson Ford is one of those rare dealerships with an experienced management team that uses "Principles Based" decision making processes. They Observe the Market, Create Marketing Plans, Measure the Results, Make Adjustments, Monitor the Impact, Measure and repeat the process continuously so that their operating performance gets better and better as time goes on. While most dealerships are like walking into a funeral home these days, when i walk into Sanderson Ford, i get ENERGIZED! Their professional enthusiasm and unwavering commitment to doing things the right way... Giving their marketing strategies the time and budget needed to empower success... The Sanderson Ford management team is simply one of the best i have ever had the privilege of meeting!

Steve Wendt (GM) and Dave Tedder are both the kind of automotive management professionals that many others will mistakenly call "Lucky" because everything they try seems to work... I get to see their work and management style close up, and believe me, luck has nothing to do with their success!
Comment by Ron Morrison on March 19, 2009 at 8:29am
Dave, I loved the piece. You're absolutely right about finding very direct, specific, and effective methods to communicate with the "texters" in the market. You might already know that Twitter is investigating purchasing a search tool. Facebook recently upgraded not only their home page - but the frequency to which they update messages to emulate more closely the "follow" techniques of Twitter. And many, many people are using tools like ChaCha which already include multi-marketing-message approaches integrated into SMS response. Thanks for taking the time to make the video. I haven't seen you in a few years, next time I'm in AZ I'll try to pop-in and say hello. Happy Selling and have a SPECTACULAR day!
Comment by Ralph Paglia on March 19, 2009 at 4:30am
Here's an automotive digital marketing professional who gets it!

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