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Richard Bustillo on Training and Education - Automotive Management Minute

Another video in the Automotive Management Minute series with Richard Bustillo discussing his strategies for continuous Training and Education at Rick Case Honda in Fort Lauderdale, Florida. Please visit Richard's blog at and be sure to "Friend" Richard on Facebook at

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Views: 201


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Comment by Jason Manning on May 6, 2012 at 7:14pm

I have used this technique over the years.  It's more than training, it's guiding.  Leaders train and guide their staff down the right path.  That causes records to be broken.  Because of these techniques, my staff still holds records for sales in a couple Carmax stores...and that was over 5 years ago.  We must keep our eye on the ball.  Good stuff and very sound advice.

Comment by Jennifer Sanford on May 6, 2012 at 6:28pm

Thanks Richard.  Great topic.  Training is one of those practices that goes by the wayside on a busy week.  For some dealers, training meetings are hard to "fit in" so that everyone can participate without eating up prime selling times.  For some dealers, they can start a training program but have difficulty keeping it going -- between scheduling conflicts and finding interesting subject matter.  Nevertheless, it is one of the very basic business practices that successful people do on a regular basis.  Make sure your managers set up regular training sessions with their teams.  If your managers are struggling with ideas on how to keep the sessions engaging, reach out to your peers for ideas.  This group, NADA 20 Groups and many others can provide you with excellent training ideas and techniques.  Good luck and keep training!

Comment by Jim Hughes on May 6, 2012 at 4:20pm

If all dealers followed these ideas, our industry would be in a much better, more professional, place. Good going, Richard!! Keep it up.


Comment by Ralph Paglia on May 6, 2012 at 2:12pm

Excellent Video from Richard Bustillo in the Automotive Management Minute series. Richard explains his strategies and tactics for creating a culture of continuous improvement in his dealership, Rick Case Honda. You will want to watch this clip and please leave a comment for Richard!

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