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Richard Bustillo on Customer Retention - Automotive Management Minute

Another clip in the Automotive Management Minute series with Richard Bustillo, focused on Customer Retention strategies used by the team at Rick Case Honda. Be sure to visit Richard's blog at and friend him on Facebook at

  • Currently 5/5 stars.

Views: 264


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Comment by Mark Tewart on May 12, 2012 at 6:58am

I was recently speaking to a dealer about creating a rewards program and the excuse was that those programs can be really expensive. I asked him how much it costs him for customers to buy and service somewhere else. Good video and good job. Some people get it and some people don't.

Comment by Michal Lusk on May 11, 2012 at 8:58am

Wow! I can't imagine any of your customers ever going anywhere else. That kind of service builds loyalty. Wish I lived closer!

Comment by Bruce Polkes on May 10, 2012 at 9:54pm

Unbeatable customer focus and amenities beyond belief.  Now THAT's leadership. Way to go!

Comment by Ralph Paglia on May 10, 2012 at 4:30pm

When you watch this video you will be amazed at all the services and amenities being offered at Rick Case Honda... They are the epitome of a "Destination Dealership" where automotive consumers can do everything from buy gas at cheap prices, pay parking tickets... and even get married! 
See why Richard Bustillo is widely acclaimed as one of the best General Managers in the auto industry, and be sure to leave Richard a comment about his video.

Comment by Dan Weik (pronounced wick) on May 10, 2012 at 4:25pm


System & Procedures backed up by strong management, AWESOME!!! You guys are champions Richard, keep guiding the way brother!

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