Automotive Marketing Professional Community for Car Dealers and their Managers
NOTE: This video is over an hour in length and is the live recording of an online webinar sponsored by Digital Dealer.
Wondering how Google's recent transition from Google Places to Google+ Local will impact your dealership? Matt Muilenburg, VP of Cobalt's Social Media Center of Excellence, addresses the many questions around Google's recent platform change as well as a range of reputation management topics, including:
- Which social media channels should dealers should focus on first?
- The importance of retaining your right of first publish to maximize the reach of your reviews
- The direct connection between the number of stars appearing on a dealership's search results page and the amount of organically referred traffic to that dealership
Consumer-generated review content is a rich source of information that is becoming more valuable to fellow consumers in their car-shopping journeys and therefore more critical to your dealership's success. Watch Matt's webinar to learn how your dealership can generate online reviews, manage your online reputation and leverage this consumer-generated content to help attract more attention and sell more cars. http://youtu.be/5ZzDUmvRktk
Feel free to post any questions in the comments below.
Learn more about Cobalt's Reputation Management solution at http://cobalt.com/cj/repman/.