Reputation Management; Beck Toyota Customer Testimonial Video

Comment

Comment by Ralph Paglia on February 2, 2010 at 10:12am

@JWEBB - Saw your comment about posting a link and wanted to express what I am sure most ADM Members would like, and that is PLEASE DO POST VALUABLE AND USEFUL LINKS! There are so many members who post links to very self serving commercial prmotion and pitch pages that I think we all agree that links from you to relevant information, how to articles and anything that we can all use to improve our skills and knowledge are both welcomed and expected! This is a community, Joe... Please do not hesitate to create relevant leads to value add articles, information, examples... Heck, to anything that helps the community members learn and continuously improve our craft.

Comment by Ralph Paglia on January 26, 2010 at 7:30pm

Tim,

Your technique for getting video testimonials sounds a lot like my favorite email harvesting technique... We train the cashier's to ask every customer picking up their car from service "What's your email address?" Works 98% of the time... The cashiers wanted to know what to say if the customer asks "Tell them it is for the dealership's database so we can send them recall notices, coupons and information without having to kill more trees and break the mailman's back.." When I ask a few weeks later, with over 100 email addresses a day coming in, the cashiers say "Nobody asks us why, they just give us their email". 3 years after implementing the system, Courtesy Chevrolet is well over 200,000 email addresses for marketing purposes in their database.

Comment by Wendell Dossett on January 26, 2010 at 7:27pm

Hey Tim
I know a good thing when I see it. I have always been called the Internet Guy, but video made it viral, you could say. You have done a great job Tim - always super stuff!

On getting them to do the video-pics, etc.: You are right, you don't ask. They are excited now. Get it done now and they will play along. I always promise to send them an original version for their keepsake.

Comment by Tim Jennings on January 26, 2010 at 6:57pm

Hey Wendell,

Great Job my friend!

Dang, I thought I had Dibbs on "The Internet Guy". Well, we need to start The Royal Order of "The Internet Guys" Who wants to be a Charter Member? We can look at “Time Stamps” on the web for the founding Member! :) dues payable to Founding Member And His Officers

My next 1000 pound gorilla is “R.M. Process” “Timmy Style”. One more thing to add to the plate :)


How do you set the customers up for the vid?

What has worked for me to get Sales testimonials is simply this;
I DONT ASK!

We have taken pictures of sold customer since 1992 for a calender from Cal-pro http://www.calproinc.com/ So, with over the top Bob Barker excitement:

Come ON Folks! We got to take your picture with your NEW CAR! Now your gonna get a great gift, that our customers keep coming back for year after year. A really nice calender. ($30 retail value woo-hoo!)

Just after I take the pic for the calender Ill take out mu blackberry to snap a pic to upload to Facebook, then take out the flip and OK now a short video for YouTube, This is gonna be FUN!

Hey , Tim Jennings The Internet Guy (too-#2?), I have here the Smiths who just bought their car from Tom Sparks Auto, ........

We all are smiling and having a great time that after a 10 second intro they just answer my first question and were done! :)

Been pretty easy for me, how-about anyone else?
How do you ask for a Video?

Comment by Wendell Dossett on January 26, 2010 at 4:46pm

You are on the right track Joe. It really is. I reap benefits daily from it. Seems like our customers understand how important it is too, and help you when you get it rolling.
Your continuing theme of being personal and different is something I always push the envelope on too.
I know Ralph always pushes the idea of Reputation Mgmt - and how sites that promote such is so important. It takes a while to buy in, but he is dead on. Now finding the time to do all in these areas is the trick.
I am trying to shower facebook with these updates, find ways to get these reviews to SEO best for the website. It will all happen soon. It is really exciting, the Old West comes full circle. Who da Sherriff!

Comment by Joe Webb on January 26, 2010 at 1:50pm

Hey Wendell,
Since I don't want to post a list to pull anyone off this page, I just want you to keep an eye out for my newest article in Digital Dealer Magazine for February titled Word of Mouse. Reputation Management could not be more important and it is those dealers online developing social media and video marketing initiatives that will capitalize on the social evidence they've captured.

Comment by Wendell Dossett on January 26, 2010 at 10:51am

Thanks guys - it really is a passion of mine to advance in the Reputation arena. I see this as the most effective and easiest way to really make a positive customer impact. Having links to these videos in my email response is a powerful message to a lead. Also, link directly to your DealerRater page, powerful!

Comment by Joe Webb on January 24, 2010 at 8:28am

Good job, Wendell. Great way of throwing in information regarding your ning site and by branding both yourself and your dealership.