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Proof That Social Media Means Business; Social Media Growth Story video from Michael Stelzner.
Just consider these interesting factoids:
Social media use on the rise: More than 73% of businesses plan on increasing their use of Facebook, Twitter, YouTube and blogs in 2011, according to the 2011 Social Media Marketing Industry Report.
Mass consumer adoption of social media: There are more than 500 million active Facebook users, 75% of all Americans use a social network and nearly 25% of all online time is spent on social networks (Nielson). Your customers are there. These are numbers you just cannot ignore.
Social media drives search engine optimization: The top three benefits of social media marketing are (1) generating more exposure for the business, (2) increasing traffic to websites and (3) improving search engine rankings, according to 2011 Social Media Marketing Industry Report.
Small businesses are dominant players: Small businesses are exploiting social media for lead generation and improving customer experience. For example, 45% of small businesses plan to increase spending on online video in 2011, up from 28% in 2010 (Small Business Marketing Forecast 2011).