Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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PPC Science 101: Lower Spend and Increase Leads

It’s not uncommon for dealerships to double/triple their PPC budget and think that they will get double/triple the leads in return. Oh, if it were that simple life would be grand but that math just isn’t supported by the data and consequently huge dollars are being spent and wasted on wrongful SEM and PPC campaigns. Has your dealership fallen victim?

In order to explore the science (and science fiction) of search engine marketing, Jason Ezell of Dataium will use some amazing real dealer data and an excellent case study. This very compelling 1 hour webinar will open your eyes with astounding stats for this topic and a clear strategy that will help dealerships target their dollars and maximize their return from PPC/SEM ….using science – not science fiction!

PRESENTER: Jason Ezell is the President & Co-Founder of Dataium, LLC, the largest aggregator of auto shopper behavior data in the industry. With almost 25 years experience in the automotive industry, Jason Ezell first managed dealerships for over 8 years before being invited to join’s first sales team in 1998/99. He then started one of the most unique and respected website companies in the industry. As a member of JD Power’s Internet Round Table, an NADA 20 Group Preferred Speaker and a Digital Dealer Conference Speaker, Ezell is well known as an expert in automotive Internet for his statistical approach to analyzing user data to better understand how to sell cars on the Internet.

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