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Paul Portratz; Put People in Ads to Increase Conversion Rates

For years I have seen multiple sets of data and market research showing that people are more likely to click on an ad with people in the ad than cars alone. Psychologists will tell you that on a web page with lots of items to grab a consumer's attention, it is the human face that wins out every time! In this video Paul Portratz explains that putting People on your web pages and in your Ads will Increase both the Click Through Rates and the rate of Conversion from site visitor to an opportunity to do business... Many thanks to Paul for making a video clip that corroborates what independent research at major car companies has shown for years.

  • Currently 5/5 stars.

Views: 210

SEO Tags: Ads, Conversion, Increase, Paul, People, More…Portratz, Put, Rates, in, to
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Comment by Tarry Shebesta on April 28, 2012 at 10:05am

Very well done and I totally agree.


Comment by Jerry Thibeau on April 28, 2012 at 7:20am

Great Stuff Paul!

Comment by David T. Gould on April 28, 2012 at 7:01am

I highly recommend others to sign up for Paul's Think Tank Tuesday. Each week subscribers receive a digital though provoker. This people's faces in digital showed up there this past week.

Noted: PCG has had their employees faces in their display ads for a while now.

(It is a great way to personalize your message)

Good Selling,


Comment by Ralph Paglia on April 26, 2012 at 10:21am

For those of you with less than a 3 minute attention span, Paul talks about the use of people's faces in Online Display Advertising (ODA) at the 2:05 minute mark in this video.

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