Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
For years I have seen multiple sets of data and market research showing that people are more likely to click on an ad with people in the ad than cars alone. Psychologists will tell you that on a web page with lots of items to grab a consumer's attention, it is the human face that wins out every time! In this video Paul Portratz explains that putting People on your web pages and in your Ads will Increase both the Click Through Rates and the rate of Conversion from site visitor to an opportunity to do business... Many thanks to Paul for making a video clip that corroborates what independent research at major car companies has shown for years.