Automotive Digital Marketing

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Paul needs an intervention–he’s an analytics junkie and just can’t stop looking at analytics! In your role at a dealership, you need to be constantly monitoring analytics so you can use that information to do something different on the sales floor and even refresh your traditional advertising. Watch now to learn more!

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Comment by Ralph Paglia on August 23, 2011 at 7:03am
Paul - As much as i like studying analytics, there is a concept of "balance" and the use of sound business judgment... After all, "Analytics" is how the Pontiac Aztec came to life and why it was such an ugly vehicle!

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