Automotive Digital Marketing Professional Community (ADM)
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Northwest Ford Dealer Viral Marketing Campaign
One of the final installments and parody of the Carl's Jr Milkshake. We call it..of course, Ford Shake. ...and already shaking things up. :)
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Views: 66
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2 Comments
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Comment by Scott Empringham on July 16, 2009 at 11:08pm - It took less than a day to make it to a person in Dearborn who made the call to someone, who made the call to someone, who made the call to someone, who made the call to me. No reason was given. Honestly, I think it was the wrong decision. The bummer was this: it was getting a great reaction from the intended audience--young men. 300+ views in less than 2 hours, dozens of funny comments...one of the fastest moving videos I've ever worked on to date. and we hadn't even started the video SEO to grow the views. Nevertheless, I have a great deal of respect for the person I think made the call, so despite my creative difference of opinion, and at his request, I pulled it. We'll keep pushing the envelope on their behalf...and my gut tells me we'll have some other really good ones. In fact, the next one we're launching is one of our favorites--and should sit well with the powers that be.
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Comment by ADP Digital Marketing on July 11, 2009 at 7:54pm - Please put it back... This was goofy cool and there are no consumers on this web site... Just us car guys and gals!
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