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Northwest Ford Dealer Viral Marketing Campaign

Viral Marketing Showroom Rap Campaign drives visits to www.compareford.com where consumers take Virtual Test Drive. Try it. Comments, suggestions are welcome!

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Comment by Scott Empringham on July 8, 2009 at 10:31am
The Epic Dancing guy seemed to be a hit. All the reactions from the customers were fantastic. They were great sports, along with the dealership. The best reaction, though, was from the Northwest Ford Dealers themselves. When the trailers were presented to them--along with the virtual test drive @ http://www.compareford.com/virtual_test_drive.aspx -- there was actual applause! I was told a few even stood and applauded. "Real people, great reactions, a sense of humanity". Was a great feeling to hear their feedback. Best still...even in the early stages, it's drawing reactions awareness and interest from folks in the Northwest reacting to (and posting comments) about the Oregon State Beatboxer, the Focus, etc. Only 15 days old (with much of the campaign yet to be launched), we're off to a great start. Hats off to the folks at Ford that took the "risk" and approved something truly different from what they'd been doing.
Comment by Ralph Paglia on July 7, 2009 at 9:39pm
Yeah... say it... say the F word!
Comment by Scott Empringham on July 3, 2009 at 6:29pm
Viral Marketing Campaign, Website...all done by Flash Point.

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