Automotive Digital Marketing Professional Community (ADM)
Serving Car Dealers, Internet Sales Managers, Marketing and Advertising Leaders
Northwest Ford Dealer Viral Marketing Campaign
Viral Marketing Showroom Rap Campaign drives visits to www.compareford.com where consumers take Virtual Test Drive. Try it. Comments, suggestions are welcome!
Rating: 
Views: 43
Favorite of 1 person
Add a Comment
3 Comments
-
Comment by Scott Empringham on July 8, 2009 at 10:31am - The Epic Dancing guy seemed to be a hit. All the reactions from the customers were fantastic. They were great sports, along with the dealership. The best reaction, though, was from the Northwest Ford Dealers themselves. When the trailers were presented to them--along with the virtual test drive @ http://www.compareford.com/virtual_test_drive.aspx -- there was actual applause! I was told a few even stood and applauded. "Real people, great reactions, a sense of humanity". Was a great feeling to hear their feedback. Best still...even in the early stages, it's drawing reactions awareness and interest from folks in the Northwest reacting to (and posting comments) about the Oregon State Beatboxer, the Focus, etc. Only 15 days old (with much of the campaign yet to be launched), we're off to a great start. Hats off to the folks at Ford that took the "risk" and approved something truly different from what they'd been doing.
-
Comment by Ralph Paglia on July 7, 2009 at 9:39pm - Yeah... say it... say the F word!
-
Comment by Scott Empringham on July 3, 2009 at 6:29pm
- Viral Marketing Campaign, Website...all done by Flash Point.
Welcome to
Automotive Digital Marketing Professional Community (ADM)
IMPORTANT: Please take the time to send an email to mail@automotivedigitalmarketing.com and after sending it, go to sent messages folder, open that same message and "right click" on the email address (in Outlook). Then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder.
In 24 hours, open your Junk Mail folder and look for any messages from ADM... If any, then "Right Click" on the message, select "Junk Mail", then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.
ADM is a network of Car Dealers, Automotive Marketing and Advertising Professionals sharing their best Internet sales strategies and tactics
Badge
Automotive Digital Marketing Professional Community Syndication and Rating Tools
For Internet Sales Managers, Car Dealers, BDC Directors and Marketing Professionals...
Use widget below for SEO! Add your dealership website or blog URL to the Automotive category of site links at Widgetbox!
© 2009 Created by Ralph Paglia
Oops... You need to be an ADM member to add comments... Join Now!
Join the ADM Professional Network