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NJ Ford - Ken Beam from Douglas Infiniti shows Ford F-150 FX4 Super-Cab Truck in Summit NJ

Watch Ken Beam Show-n-Tell you all about this really sharp/clean 2004 Ford F-150 FX4 Lariat XLT 4x4 Super-Cab pick-up at Douglas Infiniti in Summit New Jersey.

*This awesome F-150 has111,481 miles and is CFC(Car Fax CLEAN!) - and was a non-smokers car.

*Vin#1FTPW14594KD50066

*If you`re in the market for a very cool full-size 4x4 truck, come on by and take this one for a spin!

*Being offered for $15,988

*Please contact the Douglas Infiniti Sales Team at 908-522-7300 and be sure to visit us at http://www.DouglasInfiniti.com to see more great deals like this!

*Thanks for watching!

Ken-

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Comment by Tom Rocha on February 12, 2012 at 7:54pm

 

Patrick,

Thank you for so efficiently illustrating the point I was making.  The Douglas group is fortunate to have not just one, but two, talented and dedicated employees such as you and Ken.  I am a fan. 

This vendor does not have any issues with what you do.  In fact I brought you guys up the other day in a sales presentation.  We created a DIY and Field Force solution precisely because you are such a rare pair.  Not only do very few dealers have staff that can talk about a car smoothly and intelligibly but they don't want to try, because there is no guarantee that that person will be there, or available months from now.  They also don't know where to find someone that knows the difference between white balance, gain and autofocus.  Or who knows whether Mpeg2, Mpeg4,.Avi, .Flv,F4V, or 264 is the right format for their website or mobile site for that matter.  They want the Point-and-Click version of full-motion-video creation and posting.  Then there are those dealers that want nothing to do with having anyone on their staff anywhere near a camera and rely on outsourced lot service companies for content creation.  That model has another set of challenges.  Those companies also have no desire for their field techs to speak about cars they have limited knowledge about.  And although the techs know which end of a camera to point at the car, they don't have time to upload a car one at a time, optimize it for SEO, and get it to the dealer's website, Facebook, YouTube, Autotrader and Cars.com.  We made a solution for both those needs.

Just to be clear here, I am talking full motion, 30 fps video and not a slideshow.

So, because the needs are different from dealer to dealer we have our little niche.  In that niche we have one group, Gunn, which employs a vendor for content creation, CDM.  In 2011Gunn posted roughly 5000 full motion videos.  On the DIY side, one of our recent customers has found it so simple, easy and cost effective to create and post full motion videos that they are doing NEW CARS too!

So, we are all on all touting the same idea that video is how dealers should sell cars.  We just have different approaches.

BTW, I was just having a little fun about the wheels.  If it was just about having a usable truck there would be a whole bunch of King Ranch Editions sitting on the lots down here.

Comment by Tom Rocha on February 12, 2012 at 5:49pm

Just left the 2012 San Antonio Stock Show and Rodeo, winner of the Best Large Rodeo seven years running.  Didn't see too many working trucks with wheels like those, but they sure were Purdy :) 

Another nice video from Ken.  Just like the scarcity of wheels like those, I don't think there are too many dealers with a Ken Beam on their staff.  For that matter I don't imagine that there are too many dealers that have the resources to let two people spend time on location shooting videos like the ones that Ken and whomever is shooting produce.  Then of course there is the obvious editing and uploading.  It is a great model if the Enterprise can support it.

Comment by Ken Beam on February 12, 2012 at 12:13pm

Hey Ralph! I believe that you should cut as many clips for a wide range of vehicles regardless of age......... especially if the particular vehicle is in really great condition. As always I appreciate your input................. yeah I think you`re right............ lol............... not too many Dodge Ram dealers are gonna dig me huh???............lol! Thanks again - 

Comment by Ralph Paglia on February 12, 2012 at 12:09pm

That Clint Eastwood reference at the end of this clip is sure to please truck buyers, but piss off any Chrysler/Dodge/Ram dealers who watch this video!

Comment by Ralph Paglia on February 12, 2012 at 12:07pm

I like the way Ken Beam matches the sound track music with the intended audience... Nice truck and I am impressed that Ken did such a nice video for a truck with more than 100K miles... I smell a great gross on this deal when it sells!

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