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New Social Media Campaign from Lincoln Mercury

What happens when a dealer group gives 2 Deal or No Deal Models the keys to the 2010 Mercury Milan Hybrid and a challenge to go 600+ miles, across 6 states on one tank of gas--all in 48 hours?

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Comment by Sebastian James on September 16, 2009 at 5:13am
I linked to a promo vid of this on my blog about 3 months ago. Good to see that it's finally happening, but after this long, I'll believe it when I see it.
Comment by Scott Empringham on September 9, 2009 at 8:47pm
Follow a New England Road Trip on One Tank of Gas:
Local Dealers just supported the campaign with the following Video-Enhanced Email Communication (from Flash Point) to all their in-market owners, lessees and hand-raisers with the following "VMail" communication. http://www.lmdadirect.com/region_email/new_08-09/ You'll notice that the communication drops them right onto the site.

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