Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
BENTLEY GOES SKY HIGH! NEW CONTINENTAL V8 MAKES DRAMATIC DEBUT OVER MUNICH
(Crewe/Munich. 10 February, 2012) Bentley Motors celebrated the arrival of its new 4.0 litre V8 Continental GT coupe in Germany with a sensational flying debut above downtown Munich.
Anyone struggling through the rush hour would have seen the bright red Bentley taking a dramatic short-cut, suspended beneath a helicopter, to beat the traffic jams and arrive at a specially-designed podium at the summit of a high rise complex close to Munich's city centre. The fashionable SkyLounge – positioned in a glazed bridge between two skyscrapers – was the venue for an exclusive Bentley Continental V8 launch party for 300 VIP guests.
Klaus Becker, General Manager of Bentley Munich, who organised the show-stopping helicopter lift commented:
"A dramatic car got the debut we felt it deserved and we took a little bit of our inspiration from Bentley's iconic 'Winged B' emblem. On a practical level the helicopter was the fastest way to get to the rooftop podium."