Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Mercedes-Benz 2013 Super Bowl Commercial (Extended Cut) Soul - Sympathy for the Devil

MBUSA surprises Super Bowl TV viewers with a star-studded cast including Usher, Kate Upton and Willem Dafoe. Mercedes-Benz unveils the all-new CLA-Class in this extended cut of its Super Bowl commercial.

Be the first to know: https://www.facebook.com/mercedesbenzusa

Learn more about the CLA: http://www.mbusa.com/cla

Big Shout-Out to Manny Luna for revealing this spot in his ADM Blog Post about Super Bowl surprise commercials!

Rating:
  • Currently 5/5 stars.

Views: 1153

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

Comment by Ralph Paglia on March 2, 2013 at 1:47pm

A month later, this TV Commercial and web based video seems more effective than ever! Especially Willem Dafoe's manicure...

Comment by Ralph Paglia on February 2, 2013 at 8:54pm

The producers did a nice job of selecting the previously unknown actor featured as the devil's prey... He looks like the kind of 20/30something that COULD be tempted by a deal with the devil... dark circles under his eyes, kind of scrawny, but able to cut a few moves with Usher, etc. Looks like a great break for that actor and I am sure we will see him again... somewhere.

Comment by Caz Bielen on February 2, 2013 at 6:53am

Well Done Mercedes. I also like the fact that they took you to Facebook. 

They also could have done alternate endings on Facebook or Youtube to continue 

the story and ask for Likes or Subscribers. Think About that for your Dealerships.

Have one price, but for even better deals goto youtube.com/yourdealership.

Comment by Tom Gorham on February 2, 2013 at 4:53am

Sympathy for the Devil is one of my all time favorites!  Very cool video!

Comment by Bryan Mull on February 2, 2013 at 4:49am

Great commercial. One of the best I have seen yet for the Super Bowl.

Comment by Ralph Paglia on February 1, 2013 at 11:24pm

Big Shout-Out to Manny Luna for revealing this spot in his ADM Blog Post about Super Bowl surprise commercials!

Comment by Ralph Paglia on February 1, 2013 at 11:18pm

After viewing this video (extended cut) of the Surprise Mercedes-Benz CLA TV Spot with Willem Dafoe, music by the Rolling Stones and Kate Upton (NOT washing a car) I say it is as much a guaranteed home run as any TV spot I have ever seen. This spot is going to be as powerful as the last generation Cadillac CTS TV spot which had a woman asking "When you turn your car on, does it return the favor?" My hat is off to the MBUSA Marketing Team and the Ad Agency that created this masterpiece of a TV spot... It is the best I have seen in a long while!

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service