Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Marketing Genius; Steve Jobs 1997 Presentation

Showing his Marketing Genius, Steve Jobs discusses the meaning of a company's brands and how they position themselves in the mind of the consumer in this 1997 Presentation.

Rating:
  • Currently 5/5 stars.

Views: 108

SEO Tags: 1997, Marketing Genius, Presentation, Steve Jobs
Favorite of 1 person

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Ralph Paglia on October 11, 2011 at 12:57pm

The 1997 Video That Explains the Marketing Genius of Steve Jobs

Discourse on Industry's Purpose Is Still Relevant Today

 

The year was 1997. Steve Jobs had just returned to Apple as CEO and started culling unprofitable product lines such as printers and unloved devices such as Newton. The product pipeline was virtually empty. Mr. Jobs needed time, but he also needed to redefine Apple to the world and to itself. In short, he needed to raise the pirate flag again.

He canceled an agency review initiated under Gil Amelio and brought back Chiat/Day, his agency partner in the iconic "1984" campaign. The result was "Think Different" and the video below was taken when he first unveiled it to Apple staff. Most interesting here isn't the ad itself (which Mr. Jobs compares to "Got Milk?") but the preamble where he explains the purpose and role of marketing, what Apple co-founder Steve Wozniak recently called Mr. Jobs' "greatest strength."

"To me, marketing is about values," he said. "This is a very complicated world, a very noisy world and we're not going to get the chance to get people to remember us. No company is. So we have to be very clear about what we want people to know about us."

You can watch the rest here. It's as relevant today as 14 years ago.

Source: http://adage.com/article/digital/1997-video-explains-marketing-geni...

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service