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Mark Fields, President of the Americas, Ford Motor Company, discusses the Ford Advantage Plan in this video. The program runs from today through June 1, 2009. The company is introducing the most comprehensive program available to boost consumers buying confidence and begin rebuilding the American economy with the new Ford Advantage Plan. The plan gives customers another reason to Drive One with payment protection of up to 12 months on any new Ford, Lincoln or Mercury vehicle, 0 percent financing on select vehicles and added local charity support. Check out Ralph Paglia's article about the Ford Advantage Plan at:
http://www.automotivedigitalmarketing.com/profiles/blogs/ford-advantage-plan-and-0-apr

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Comment by Elaine Herrmann on April 2, 2009 at 10:17am
Mark should be Ford’s new spokesperson, his sincerity come across very well, he projects the image that Ford is on the consumers’ side. It makes me want to go buy a Ford even though I don’t really need another vehicle.
Good job!
Comment by Ralph Paglia on April 2, 2009 at 12:02am
This is one of the better clips I have ever seen of a car company executive explaining their new program... Mark Fields does a great job of making the Ford Advantage Plan easy to understand, while sharing the logic and rationale behind Ford's decision to offer each of the plan's features. I like his explanation of the charitable and civic aspects of the program and his commentary about vehicle resale values.

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