Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
On July 11, 2010, Jay Wolfe Toyota built the "Jay Wolfe Race for the Ride" trek on SCVNGR all through downtown St. Louis. This trek had people going places, doing challenges and earning points. The challenges asked people to solve location-based riddles, take photos and more! The top scorer at the end of the day came away with a brand new 2010 Toyota Corolla!