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U.S. Automotive Performance, Execution and Layout (APEAL) Study - With the automotive industry in the midst of recovery and competition increasingly fierce, automakers must remain focused on designing and developing new models that appeal to new vehicle shoppers. To achieve this, manufacturers and suppliers must understand what owners like or dislike about the quality and design of their new vehicle and why. Candid insight of owners is critical in designing and producing models and features that specifically address and satisfy their needs, which may ultimately lead to higher sales volumes.
The Solution

The J.D. Power Automotive Performance, Execution and Layout (APEAL) StudySM examines new vehicle owners’ assessments of the design, content, layout, and performance of their new vehicle after 90 days of ownership. The study data provides manufacturers and suppliers with insight on quality and design satisfaction.

The study is based on more than 90 vehicle attributes in 10 categories:

Exterior
Seats
Interior
Driving Dynamics
Storage and Space
Engine/Transmission
Fuel Economy
Visibility and Safety
Heating, Ventilation, and Air Conditioning (HVAC)
Audio/Communication/Entertainment/Navigation (ACEN)

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