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Is Social Media Just for Branding: Automotive Social Media Myth #2

Branding is one of the many components of social media that car dealers and vendors focus upon when trying to understand the value. In truth, it's not a primary goal or even a secondary goal. It's a consolation prize - not something worthy of focus but the benefit that comes when people see your message on social media but do not act upon it immediately. JD Rucker from KPA Internet Marketing explores this topic thoroughly.

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SEO Tags: Facebook, J.D. Rucker, JD, Rucker, Social, More…Social Media
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Location: Irvine, CA (Show Map)

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Comment by Alexander Lau on May 22, 2013 at 5:42am

Comment by Alexander Lau on May 22, 2013 at 5:37am

Branding surely, but there are many other aspects dealers should be doing.

Agreed Ralph Paglia, there are plenty of lead generation tools available for Facebook. Dealers just need to get creative with their wares. Yes, engagement, engagement, engagement (sick of saying it actually), but you can mix up your content. In fact, I think that's a good strategy.

If anyone is struggling with being able embed forms on Facebook, I highly suggest you look at http://jotform.com. Not only will it enable you to create forms of all types on any web page, it also embed forms on Facebook, etc. It's very affordable and has hooks for all well known CRMs.

Also, you should be taking advantage of Facebook's Power Editor and importation mechanism. You can indeed market to your current CRM dB's through Facebook as well. It's their internal matching tool. It might not be perfect, but it's better than it's been.

Comment by J.D. Rucker on May 21, 2013 at 7:42pm

To their knees!!!

Comment by Ralph Paglia on May 21, 2013 at 7:07pm

JD, great clip... This was EXACTY the point I was making about using the upgraded professional version of Slideshare, to go beyond branding and empower LEAD GENERATION from directly within a social media channel. Facebook provides all of us (AutoMarketing Pros) with Lead Generation Form HTML code that allows customers to populate various dealership website forms with the push of a single button that pulls in the data from the customer's Facebook Profile... Yet, how many dealer website providers have included this feature in their website form architecture?

You are right, and I have personally seen THOUSANDS of sales leads, service coupons and CRM type customer/dealer interactions via social media channels... To think that Social Media is ONLY for branding is about as advanced as believing we should not ever let people see a dealer's inventory online so they have to come to the dealership to find out if we have what they want in stock... AND, if you give me $8,000 a month in small unmarked bills I will make your dealership website DOMINATE GOOGLE and bring those charlatans in Mountain View to their knees!!!

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