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Is It Possible to Have Good SEO Simply by Having Great Content

In fact, it is possible kind of, sort of. It is possible, but what you desperately need in order for this strategy to be possible are really two things. One is content exposure, and two you need time. I'll explain why you need both of these things.

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SEO Tags: Good SEO, Great Content, Is It Possible, MOZ, SEO
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Comment by Alexander Lau on December 30, 2014 at 8:01am

@Jeff. There is a simple process to getting rid of bad / spammy backlinks. 

Tools like http://www.seo-spyglass.com from SEO PowerSuite. Their tool will tell you which backlinks are bad (Link Penalty Risk), based upon a number of updated algorithmic variables.

Then, use Google's Disavow tool to get rid of them @ https://www.google.com/webmasters/tools/disavow-links-main

If I were unethical, I'd bomb our clients' competition with so many porn and black hat site backlinks, using robots (and bouncing proxy servers) of all kinds, they wouldn't know what hit them. We don't do that. 


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Comment by Jeff Glackin on December 30, 2014 at 7:19am

Great post. I love it because you hear so many saying links are dead but its mostly because their source for links dried up when Google killed the spammy purchased links. Too many dealerships think they are getting SEO from their vendors. SEO is a very loose term.

Comment by Tom Gorham on December 29, 2014 at 6:56pm

Content exposure and time are no brainers.  And he actually is link-building in a round-about way.  In a way, I link this in my mind to inbound marketing, pulling people to you rather than pushing yourself on others.  That might be a stretch for some people but I enjoyed this video and found myself shaking my head yesssss.  Thank you Manny and Ralph!

Comment by Albert Carrasco on October 28, 2014 at 9:29am

I love it.

Comment by Alexander Lau on October 28, 2014 at 8:25am

BTW, these guys are funny. One guy, Rand, talks about the importance of 'keywords' and another guy at their establishing talks about it dying. SO WHICH IS IT MOZ?

http://moz.com/blog/death-of-keyword-ranking-reports-whiteboard-friday

The problem with keyword ranking reports

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today we're going to be talking about the death of keyword ranking reports.

Now, we all do keyword ranking reports. We've been doing them for several years. I do them. I still do them today. But I'm talking to a lot of agencies, a lot of big time agencies. They're actually starting to turn the corner and stop delivering those keyword ranking reports to clients. There are a lot of reasons for that, and a lot of them have to do with recent changes with Google. But a lot go back to just the deficiencies that keyword ranking reports have always had.

Hummingbird, big changes this year in Google, where what you type in, the keyword that users type in may be actually sort of rewritten in certain ways by Google. We're seeing more and more instances of Google returning results that don't actually contain all of the keywords you type in. It will be pretty close. But if you're tracking this keyword and it's being sort of rewritten or triggering different results by Google, it makes it slightly less valuable to be reporting on every week.

Comment by Alexander Lau on October 28, 2014 at 7:51am

For those of you looking for a nice product, albeit it's not SaaS-based, it's a client install. 

http://www.link-assistant.com/news/50-tools.html, which means you don't need the 50+ tools he mentions. Ahhhhhhhhhhh, you gotta love Russians!

Comment by Mark Ribick on October 28, 2014 at 7:38am

DTG, you referenced "I did not see duration on page / page bounce rate mentioned".  When Rand mentioned "usage data" at 2:40, that's what he was referring to.

Comment by Alexander Lau on October 28, 2014 at 6:55am

He acts as if there's a panacea to what's been termed as "SEO", which is a horrendous name for Content Marketing.

You can ignore link building, but I wouldn't, if I were you. Especially since your competitors are doing it. Your SEO CRM had better have a competitor analysis section, so you know~!

He's babbling about non-search items, which isn't what's deemed as traditional "SEO." Earning links naturally, IS NOT A LEAP, Rand!

Most of our clients do so much traditional (great for direct traffic) and digital advertising with local news, educational and sports authorities, the natural links (which are EXTREMELY valuable = PR of 8's and from my own strategy, partnering with .edu's) KNOCK it out of the park. You don't need craploads of links, you need quality. 

He's alluding to our strategy, just in general.

Comment by David T. Gould on October 27, 2014 at 3:09pm

SEO (my non-certified opinion) seems to rely on the competition. IF your competition is hitting on all SEO algorithm cylinders then you must do the same to compete... Buckle up... it is going to be expensive. Good news is most are not... So even a reasonable job of quality content with reasonable URL & Folder hierarchy naming, page SEO page title & meta settings rewards with high rankings... DTG Note: I did not see duration on page / page bounce rate mentioned... Quality Video & Images with alt tags solves that problem. Good Selling, DTG

Comment by Paul Schnell on October 27, 2014 at 3:08pm

Thanks Manny, and Ralph for sharing again.  I think a lot of dealers feel like they're doing this already.  What I think some of them (us?) are missing is the thought process that goes into it.  As Rand describes, there really has to be a focused, process-driven effort - and crazy patience - for this to work.  This video does a fantastic job of laying the groundwork for that to happen. 

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