Automotive Digital Marketing

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Car shopping? There's an app for that.

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Comment by Toby Fortenberry on December 17, 2009 at 3:56pm
OMG! IMO this is THE killer app (pun intended) for the Auto Industry! I'm ROFLMAO for not thinking of it! LOL
Comment by Ray McGowan on July 22, 2009 at 8:19pm
I like the word "Standard." This is someone "thinking different!"
Comment by Eric Miltsch on July 19, 2009 at 7:01pm
Nice adaptation to the tools available today. I especially like the fact you're making it easy for consumer w/out iPhones by providing them handsets to use...

Couldn't tell from the video, does the user have the ability to submit a contact request and/or click to call function?

For those dealers looking to leverage online classified sites, check out (among others) They will push your inventory to their iPhone app...Here's a short review of their site w/screen shots.

This is definitely an area that will see explosive growth over the next couple of years. Nice job to the folks at Collier...look forward to seeing other dealers push this movement as well.
Comment by Joe Webb on July 19, 2009 at 5:50pm
Very strong.
Comment by Ralph Paglia on July 19, 2009 at 5:22pm
For ADM Members who do not have an Automotive News subscription, here's a link to read the article about the Collier Ford "I'm A Looker" innovative marketing strategy and use of mobile formatted dealer inventory:
Comment by Ralph Paglia on July 19, 2009 at 5:15pm
This is GREAT! What a fantastic idea to attract the generation that J. D. Power calls "Millenials"... These are the same growing population segment that is driving the adoption of social networks, Twitter and who use texting like my generation uses speaking in person! They consider email to be old fashioned and inconvenient, but have driven the adoption of products like the iPhone and smart phones in general. Congratulations to Collier Ford for introducing what is simply the best innovation I have seen introduced in 2009... Let' hear a big shout out "Hou-Ya" to the Collier Team! You guys ROCK!!!

This is from Automotive News:

Collier Lincoln-Mercury's I'm a Looker iPod video walkarounds allow customers to browse vehicles at their leisure. Says Chad Collier: "The customer feels like they're in control. They can deal with the salesperson when they're ready."

Chad Collier
Age: 31
Dealerships: Collier Ford REO, Rockport, Ind.
2007 unit sales: 306 new, 930 used at Collier Lincoln-Mercury; 194 new, 922 used at Collier Ford REO
Idea: He co-created the interactive digital sales program I'm a Looker. Customers who are just looking are given an iPod with video walk-arounds of all new vehicles on the lot. A spokeswoman named Lena appears on the screen to explain the vehicles' various features.

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