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In this week's Think Tank Tuesday, Paul and Apple's "Siri" will show you why it is important to keep up on your Yelp reviews and how this will affect your dealership's mobile marketing campaign. Voice Recognition is changing and with the addition of "Siri" from the iPhone4S, voice recognition allows direct conversation with your cellphone. With this new feature comes new search information as "Siri" utilizes Yelp reviews to gather the information you are looking for. Find out how to increase your Yelp score so "Siri" can help you with your dealership's mobile marketing initiatives.