Automotive Digital Marketing

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How to Take Control of Your Dealership's Online Reputation (and Outshine Your Competition!)

Online reviews are the newest integral component in social media. Learn how to use them to drive sales to your lot and away from your competition!

This very important 1-hour webinar will cover:
• How to EFFECTIVELY GATHER reviews and deal with the complexity of the review sites.
• We will explore the Google changes since May 30, 2012 and how they impact dealers and customers.
• We will share review gathering best practices and learn from the mistakes of dealers before you.
• We will also go over how to get your dealership staff motivated (Parts, Service and Sales) to create a new culture and beat out your area competitors.

Dealers will learn how to use the most meaningful review sites to improve their organic SEO placement and leverage the most credible sites to enhance their reputation. Dealers can expect a significant amount of additional business from their review gathering efforts and we will show you how to prove it.

LEARN THE RIGHT WAY TO MANAGE ONLINE REVIEWS WHILE LEARNING FROM OTHER’S MISTAKES

PRESENTER: Dennis Colome is Vice President, Sales & Marketing at eXtéresAUTO, the leading search asset management (SAM) provider, combining the #1-rated SEO and online reputation management solutions for dealerships. Colome started selling cars in 1976 and spent 14 years running his own dealership before consulting dealerships. He's widely recognized as one of the country's top dealership trainers and a pioneer in helping auto retailers adapt their businesses to meet the needs of the ever-evolving Internet customer. With nearly three decades of industry experience, his career spans positions at Autobytel Inc., Izmocars, Half a Car Group and Reynolds & Reynolds prior to joining eXtéresAUTO.

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