Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Car-buyers are coming into showrooms armed with smartphones and tablets giving them access to all kinds of information on the fly. They can check pricing and competitors with just a few clicks. This webinar will focus on detailing the mobile landscape and how good mobile techniques can make a difference in dealing with the mobile customer. Chuck Martin will detail what the new shopping life cycle looks like and how to succeed in interacting with consumers on the new path to purchase.