How Dealers United works

Comment

Comment by Eric Hinkle on December 17, 2011 at 12:34am

Impressive.  Independents are a largely underserved community as it applies to networking and technology.  Many of these dealers do not (and have not) the marketing dollars to engage in the purchasing power of the Franchise and/or well established Independent (competitors).  The concept has wheels and should assist the overall success of the industry entrpenuer whether it be the dealership OR the startup vendor.  Great idea.

Comment by Ralph Paglia on December 13, 2011 at 7:01am

When considering the Dealers United value proposition, there are at least two important points to identify and evaluate:

1. What is the problem being solved?

2. Who are the principals and can they be relied upon to deliver?

In the case of Dealers United, the problem the company seeks to solve is fairly easy to understand, it is simply one of economics and purchasing power... Large buying groups have the economic clout to drive lower costs, while individual businesses are relegated to serving the quest for higher gross margins by the supplier.  Dealers United will give the single point and smaller privately owned groups the ability to access mega-group buying power.

So, the real question is really one of do you trust and have confidence in the leadership of Dealers United?  I (for one) have dealt with Jesse Biter for several years and have found him to be smart, trustworthy and a man of good conscience with strong business ethics and a sense of morality that is based on simple "Right or Wrong" dynamics, rather than being guided by selfish reasons or greed.  Do I trust Jesse Biter? Yes, I do... 

In my professional opinion, there is no reason why every independently owned dealership and smaller dealer group in America should NOT join Dealers United, and many valid reasons why they should.

Comment by Philip Zelinger on December 12, 2011 at 6:54am

Human nature has remained the one constant in the auto industry - and all business transactions for that matter.  Jesse's use of an old world theme for his video to represent Dealers United  further evidences the brilliance of his latest application of networking to leverage relationships and numbers in vendor negotiations.  It looks like Jesse isn't done changing the auto industry after all! 

 

But then again, what are friends for if not to help eachother get a better deal.