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How Can I Write Compelling Sell Copy
In this video, Ralph Ebersole, automotive consultant at Cars.com, discusses how to engage car buyers by telling a story about both the vehicle and your store.
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Comment by Ralph Paglia on February 7, 2010 at 12:30am - Storytelling... The key to sales in general and the most important skill set the modern car salesman must have. The ability to listen to the customer's stories, and understand them... The ability to tell the true story about the right vehicle for a customer in a compelling and believable manner is the essential ingredient needed for success in automotive marketing and sales. The art of conversation? Whether face to face or via online media, a conversation is by nature the two way sharing of stories amongst those engaged in the conversation.
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