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Grant Cardone You Can't Handle the Truth - Sales Meeting

IF YOU CANT HANDLE THE TRUTH DON'T WATCH THIS. Grant Cardone Delivers one of the most high energy, high impact, wake up calls for a sales meeting you will ever see!!!!!! Meeting is being used all over the world to wake sales people up. Use this meeting to get your people focused, pumped and motivated!!!!! Glengarry glenross of 21st Century.

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Comment by Tom Gorham on February 23, 2010 at 12:29pm
I believe harsh criticism should be given in private. At sales meetings I follow the advice that follows: "Focus on the 'wins not the losses! Take a few minutes at every meeting to congratulate salespeople for any and all completed goals, closed deals, and successes. Praise reinforces positive behavior and encourages everyone to do well. Keep the discussion relevant and don't allow people to present problems unless they also have potential solutions." (Grant Cardone)
Comment by Keith Shetterly on February 23, 2010 at 12:18pm is the article about sales meetings . . . so, this is the whole video that Grant promotes in the article. To quote his article "The major goal of the sales meeting is to offset the massive amounts of negative information your team has received in the last 24 hours from mass media."

I just disagree with any broad-application motivational approach that brings in family negatively, as well as leaves, as Baron AG pointed out, no solutions. Nothing positive except "you need a makeover". Perhaps in the right locker room at half-time, this would work. I just don't think it's for everybody.

So, to each their own. If I played this on Saturday morning, I'd be looking for a job about five minutes later. Grant is an industry icon, highly skilled, and not to be dismissed at all. However, to me I think he may have just had an "Emperor's New Clothes" moment...

Comment by Kelly M. Hodges on February 23, 2010 at 12:07pm
Cardone is excellent at opening the wound then providing the solutions to the issues; this video is incomplete and stops short of providing those solutions. I would like to see the rest of the video. For some to believe that this is not a way to open a sales meeting, no problem - things must be going well for you for which there wouldn't be reason to show this. However if you are in a dealership that is down, it is precisely the issues Grant raises here that may be plaguing your dealership. Many dealerships are fraught with apathy, excuses and cannibalism. Going "Old School" only means a return to the basics and the foundations of sales. If you are offended by the way a message is delivered then maybe you should be.

Comment by David Leibenson on February 23, 2010 at 12:02pm
How many cars does this guy sell per month? Ha ha!
Comment by Shannon Page on February 23, 2010 at 12:01pm
I love this. I entered the automotive industry 14 years ago and was AMAZED at the lackadaisical postures of nearly everyone I met. I'd been in media sales and could not believe the WASTE that prevailed all around me. Wasted resources, wasted opportunities, wasted relationships - it was crazy! I was happy to see some normalization come out of the last ten years of market evolution, but as a whole, we're not where we need to be - treating each day as a Business Day and operating like legitimate business people. Sales people are hired and thrown to the wolves without training, phones are badly answered, customers poorly handled, sales people poorly managed, and the numbers show it. There are GREAT dealers out there doing a fantastic job, but there are a LOT of dealers who are still hoping the market will come back. Like Tom Peterson used to say in his midnight commercials here in Portland "WAKE UP".
Comment by Tom Gorham on February 23, 2010 at 11:42am
@Bill Young - Ditto! That said, there are probably some owners, managers AND salespeople that might see themselves in what Grant is saying. It would be great for self-analysis, but the wrong way to have a sales meeting. I really believe that if your sales staff is as bad as he is saying, they shouldn't be your sales staff, they should be replaced. But I agree with Angela that it is one the most un-motivating sales videos I've seen... Sorry Grant.

Comment by Henry J. Doig on February 23, 2010 at 11:38am
Well when you think about some employees and their wait and see attitudes..."tomorrow will be better" or "this month is all most over " I can see where Grant is coming from. Now personally I would have parted company with these sales associates a good while ago! I do beleive we need to invest in our employees and help them succeed but many dealerships do not and just continue to cry they can't find good help. Now when a dealership managers knows it is not performing at at least average levels (their manufacture or floor plan enity will be happy to let them know) they really should look in the mirror. I remember reading in McKay's book "Swimming with the Sharks"... "It Isn't The People You Fire Who Make Your Life Miserable, It's The People You Don't". If Grants message is the one you feel is right for your sales department, then the one who needs to create change is probally you.
Comment by Keith Shetterly on February 23, 2010 at 11:37am
Grant (and Ralph) I'm going to have to disagree with you on the strict sales motivation value of this video. I think Bill Young put it best--I found myself wanting to vehemently ask Grant "Did you order the Code Red?!? Answer the question! Did. You. Order. The. Code. Red!!!" :)

My $.02.
Comment by Angela Schliinz on February 23, 2010 at 10:53am
That was one of the most un-motivating and egotistical sales video’s that I have ever seen. Anyone who has to talk to their sales staff in that manner obviously has not been able to attract professional sales representatives. I firmly believe in helping your sales staff succeed by sitting with them and figuring out how to make them better, not destroying their ego.

Comment by Bill Young on February 23, 2010 at 10:46am
What's the difference between this sales meeting and the one posted earlier on THIS forum?

Is it the suit? Don't get me wrong I'm a big GC fan. Used one of his CD's in a sales meeting this morning.

Everybody flamed the guy in the previous post as a sales prevention manager. Seriously, why isn't everybody all over this one too?

Don't forget that the guy that said "You can't handle the truth" ended up in jail for his misguided interpertation of military laws and patriotism. Does GC want a "code red"?

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