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Google Social Media Advice On How Brands Can Leverage

Google Advice On How Brands Can Leverage Social Media

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SEO Tags: Advice, Brands, Can, Google, How, More…Leverage, Media, On, Social
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Comment by Ed Personius on March 22, 2010 at 11:32am
This is a very astute observation of the mechanics of good direct marketing. What he describes as "information" is a value judgement by the viewer as to the relevance of what they are viewing. The reason so many people are negative about "advertising" is that so much of it is irrelevant, and worse, poorly placed (targeted.) Window Video Systems are like Google ads in that they place messages targeted to a specific audience (the store's customers) directly in front of them, right at the point at which they can most easily take advantage of that "information". For example, when someone is in front of your car dealership, it is very useful "information" to know that the cars on that lot come with "Zero Percent Financing", or that they are "$500 under MSRP" or any other pertinent sales incentive. Bingo. Now you have just effectively placed a Direct Marketing message, at the point of purchase. Window Video Systems (digital signage) are ideal for that because they are in front of the target, in large size, at the Point of Purchase.

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