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GMC Introduces The Sharp American (feat. Michael Bastian)

Premiering on the evening of Michael Bastian’s show at the inaugural New York Fashion Week: Men’s, GMC presents “The Sharp American,” a new film directed by Arnaud Boutin. Featuring Bastian along with musician Twin Shadow and photographer Michael Avedon, the film explores the GMC articulation of precision, attention to detail and craftsmanship across fashion, music and photography. The film was inspired by GMC’s recent Precision advertising campaign, a trilogy of ads that includes a cameo from Bastian in the third installment, entitled “Sharp,” exploring the parallels between impeccable dressing and the precise features in a GMC Yukon Denali.

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