Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
On May 25th I did a webinar titled F&I and Social Media- A Good Match or a Waste of Time? I decided on this topic because of all the controversy surrounding it. I noticed that most in the debate were thinking about only 1 side of social marketing. In the webinar recording below I showcased how the F&I manager can create authority, thus building trust with people before they ever come into the finance office.