Automotive Digital Marketing

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Expert from Google discusses How to Be Discovered by Auto Shoppers at the Zero Moment of Truth

By now, most Dealers have heard of Google’s comprehensive study with Shopper Sciences, The Zero Moment of Truth (ZMOT), a groundbreaking analysis of how consumer behavior has transformed in the digital age. Released in the middle of 2011, it succinctly depicts where influence takes place as the auto shopper moves from undecided to purchasing a vehicle. ZMOT is undeniably fascinating but it left many in the Auto Industry scratching their heads wondering how to use all that information.

Who better to ask than Eli Romberg, Strategic Partner Manager on the Automotive Channel Sales team at Google? In this free 1 hour webinar, Eli will outline a road map of online marketing strategies for Auto Dealers who want to take advantage of ZMOT. Romberg says, “Dealers need to coordinate a number of different marketing channels to get in front of consumers in today’s fast paced digital age. It’s not easy, but those who do it will definitely have the competitive advantage.”

One thing is certain, consumers have changed the way they purchase vehicles and service. Has your dealership kept up? If you are ready to Be Discovered by Auto Shoppers at the Zero Moment of Truth, then this is a webinar you can’t afford to miss!

Presenter: Eli Romberg is a Strategic Partner Manager on the Automotive Channel Sales team for North America at Google. Romberg has over 5 years experience in online advertising and possesses an innate passion for internet technologies and digital solutions. He is responsible for providing automotive partners with scalable business solutions to further develop dealer advertising strategies. He shares in-depth market analysis and has helped both partners and dealers maximize their investment with Google AdWords.

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Comment by Aaron Hassen on August 8, 2012 at 1:41pm

If you're interested in how to apply Google's ZMOT principles to your dealership, you might want to check out this article on DrivingSales:

Applying Google’s ZMOT To Your Dealership At Every Moment of Truth

Comment by Ralph Paglia on August 1, 2012 at 3:39pm

Eliana - I wish the sound volume was higher...

Comment by Ralph Paglia on August 1, 2012 at 3:36pm

I have always enjoyed Eliana's webinars and this one is a treasure trove of good guidance from a knowledgeable executive from Google... Eli Romberg does a great job of making his recommendations easy to understand and visualize implementing.

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