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true stories from the email vault of car dealer sadness.
we have changed all names (actually don't even reference any to begin with) to protect the guilty...

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  • Currently 5/5 stars.

Views: 58

SEO Tags: bdc, car, dealer, email, marketing
Favorite of 1 person
Location: va beach

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Comment by Ralph Paglia on June 5, 2010 at 2:37pm
From The YouTube Page where this video is hosted:

"Emails and the bdc are the proverbial, continual thorn in the side of most car dealerships.

Handling email responses, and engaging the potential customer has 'leveled up' again for consumers, in that now besides being more informed than ever, they also demand more of a relationship and transparency than most delaers are comfortable handling.

The changes have happened, and the changes in the car dealership need to happen faster now.

Relationships.

Transparency.

Connection.

Just the natural evolution of the web platforms that are changing at the speed of light.

Car dealers, and every other business, too."

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