Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Ed Parkinson presented on Connecting with Customers at Every Moment of Truth at Internet Battle Plan IX in Cleveland. The clips presented here highlight the advancement of text based communication, texting and mobile chat technology. Communication is going mobile and dealers are challenged to be present (a part of the content) as shoppers conduct research. The more presence, the more opportunities. Ed's presentation reveals how dealers can be Present at Every Moment of Truth as communicated by Google in their Zero Moment of Truth principles.
For more information, please visit: