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That Was Then This Is NEXT - Your Dealership's Reputation Management

Your dealership’s reputation management has come a long way since the days of the Brag Book. As automotive consumers shop online, they’re bombarded with powerful first-hand accounts from customers who visited your dealership and shared their experience online. Inevitably, some of those reviews will not be positive – no business is perfect. But the majority of your customers leave your dealership smiling and satisfied. So, how do you encourage your happy customers to post about their positive experiences? And how and when should you respond to a negative review. Cobalt Performance Improvement Consultant Tony Navarra has the answers in this webisode of That Was Then… This Is NEXT. http://www.cobalt.com/industry-insights/multichannel

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