Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Car Buyer Describes Why She Chose Dealer; Honda vs. Subaru
Dr. Elizabeth Archuleta Describes Her Car Buying Experience - Subaru vs. Honda - Listen closely and you will hear how one salesperson's skill made a deal, while the other salesperson's repeated irrelevant statements blew a deal! This is the real world, where very subtle customer perceptions based on what a sales rep says, facial expressions and assistance provided determines whether or not the car buyer prefers to do business with them.
Favorite of 1 person
Comment
-
Comment by Mark Tewart on December 23, 2012 at 5:04pm -
Always listen for your customers keywords. Most customers have just a few keywords and those keywords describe exactly what is most important to them. Utilize the keywords in the presentation so they know you are listening and you tailor everything towards them. Never say things that dont relate to your customer and that demeans them. Also, find the customers buying patterns. This salesperson would have quickly found this persons buying patterns if listening and would have repeated those patterns while giving her HFG (Hope or Gain). Number one complaint of salespeople is and always will be that they do not listen. Advice - Stop trying so hard to sell and just listen. Customers will tell you what to do.
Welcome to
Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics
Please Consider Automotive Marketing Professional Community Sponsors
ADM Badge
ADM Community is Proud of our Sponsors
Automotive Marketing Tools
ADM Events
-
FREE WEBINAR: Running a Profitable BDC on All 8 Cylinders
March 13, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/running-a-profitable-bdc-on-all-8-cylinders/
0 Comments 1 Like -
Don Reed is giving a workshop at the Innovative Dealer Summit
April 8, 2014 to April 9, 2014 – Sports Authority Field at Mile High Stadium
0 Comments 0 Likes -
Automotive Digital Success April Micro-Workshop
April 22, 2014 to April 23, 2014 – KainAutomotive.com Training Center
0 Comments 0 Likes -
Automotive Customer Centricity Summit 2014
June 24, 2014 from 7am to 7pm – Ritz-Carlton, Marina del Rey
0 Comments 0 Likes -
Automotive Social Media Summit 2014
June 25, 2014 from 7am to 7pm – Ritz-Carlton, Marina del Rey
0 Comments 0 Likes
Your Support for ADM Sponsors helps Fund Scholarships and Events
Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......
Top Contributing ADM Professional Community Members of Past 30 Days
Internet Sales Manager Resources and Blogroll
ADM Professional Community Blogroll:
1. Social Media Optimization
3. Persuasive Concepts Social Marketing
11. Weed Out Losers and Hire Winners
12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.
© 2014 Created by Ralph Paglia.
Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!
Join Automotive Digital Marketing Professional Community