Automotive Digital Marketing

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Building Dealer Dashboards: Google Analytics and Google Apps Script

Learn how to build your own dealer dashboard using GA and a tool Google has created for you to use. In this video, Nick Mihailovski of the Google Analytics team demos how to quickly build a dashboard using Google Sites, Google Spreadsheets, Google Apps Script and the Google Analytics API.

The script demoed in the video can be downloaded from within the Google Spreadsheets by going to Tools - Script Gallery and searching for "analytics magic"

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Comment by Alexander Lau on June 17, 2014 at 11:32am

Dealerships shouldn't be using Google Analytics.

Tagging / Javascript is insecure, it just happens to have been accepted by many and at their own risk.

Over 30% of Internet users turns off tags and scripts when browsing the Internet. One of the biggest things that GA fails to capture, with tags, you cannot capture every single user that hits the site (meaning, it’s not absolute). 

Don't let bots scrape your inventory. Hey Jim Ziegler! = Dealer Defender.

Passive Analytics is the way to go:

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