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Brian Pasch Webinar: Dealer Budgets Exposed - How To Create An Effective Marketing Budget

Unlock the mystery of ROI calculation for traditional and digital marketing investments.
Dealers must regularly inspect their marketing budgets and align their investments with sales and service revenue. Brian Pasch will share his research that shows that 8 out of 10 dealers have not optimized their marketing budgets to sell more cars. In fact, dealers may not even know how to use their own data and reports to show which marketing investments are working to sell more cars each month.

Brian Pasch will show dealers simple formulas that can be used to perfect marketing budgets and properly prioritize marketing opportunities to sell more cars and increase service appointments. You cannot afford to miss this webinar that will present new research to unlock the mystery of ROI calculation for traditional and digital marketing investments. Don't spend additional marketing dollars until you learn from Brian's latest insights in marketing strategy for car dealers.

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SEO Tags: Brian, Budgets, Marketing, Pasch
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Comment by Brian Pasch on October 10, 2012 at 2:13pm

Scott, Google Plus Local was not the focus on this webinar.  The focus was how to use data to measure the impact of your digital marketing investments.

Comment by Scott MacMillan on October 10, 2012 at 1:23pm

I see that Brian didn't mention Google Plus Local and how it plays a part in consumer search behavior.  Seems to me he missed a step in the process.  Don't most people when doing a search for a dealer quickly check out the Google review score and a few reviews from the SERP?

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