Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Brian Benstock GM Paragon Honda Promotes Dan Weik CEO Business Rater has implemented a 5-star culture in Paragon Honda in Queens New York. Paragon Honda is the largest Certified Honda dealership in the...

  • Currently 3.66667/5 stars.

Views: 102


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Dan Weik (pronounced wick) on March 26, 2012 at 10:35am

Thank Ralph:  You're 100% right, everyone wants it, but without proper direction it's like any other product that sits and collects dust, very few will take the inititive to updating their dealer to a 5-star culture just simply because they don't know what to do.  Bottom line, we don't know what we don't know.

A client of mine from Pacific Honda was a skeptic and now a raging fan.  She just posted the following testimony on two days ago.  

"Dan's passion and active involvement in his product are what sets Business Rater apart from the others. Even in our technology obsessed society, people innately still want human contact. Dan enthusiastically supplies that for his clients." - Jenny Antrim CRM Pacific Honda, San Diego, CA. 

That store delivers approximately 500+ per month!

She just validated what you said Ralph.


Comment by Ralph Paglia on March 26, 2012 at 9:56am

Dan - This video exemplifies what i have been saying all along... the real value you deliver is the process implementation.  Sure, Business Rater is a great tool, but without the process implementation, no reviews are created by customers in the dealership.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

December 2019

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service