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Borrell Associates: Cocktail of Automotive Advertising Explained

The Cocktail of Automotive Advertising Explained by Borrell Associates

Local advertising and media analyst at Borrell Associates states that Automotive Advertising is the lifeblood of radio, TV and newspaper, but a lot of the money is shifting online.

Surprise: an increase of about 23% to direct mail this year. For more on the Automotive Outlook: http://bit.ly/14yQRxb

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Comment by Ralph Paglia on October 24, 2013 at 1:11am

Digital yes, but Direct Mail?!?! Watch this video showing local automotive advertising and media analyst at Borrell Associates stating that Automotive Advertising is the lifeblood of radio, TV and newspaper, but a lot of the money has shifted online... But, a Big 2013 Surprise: an increase of about 23% of automotive advertising budgets shifted to direct mail this year!

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