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When a customer comes to your website, will they easily recognize your VBR--- your Valid Business Reason? Does your dealership's branding help differentiate you from your competitors and drive new business to your store? Marta Zabaryla, one of Cobalt’s Digital Advertising Analysts, shares how you can build a strong, recognizable automotive brand. Learn how your VBR will make other brands RIP.

For more on creating a consistent brand experience across multiple marketing channels download:
The Automotive Multichannel Marketing eBook

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